Friday, 9 March 2012

Kendrick Lamar, Schoolboy Q, Jay Rock & Ab Soul sign joint venture deal with Interscope and Aftermath

Top Dawg Entertainment’s founder and namesake, Anthony “Top Dawg” Tiffith says that TDE has “just closed” a joint venture deal with Interscope Records and Aftermath Entertainment, the Interscope imprint founded by Dr. Dre.
Kendrick Lamar’s forthcoming, still-untitled album will be released jointly by Top Dawg, Aftermath and Interscope. Future releases by Schoolboy Q, Ab-Soul and Jay Rock will be released jointly by Top Dawg and Interscope. More details on the deal, from Tiffith, are coming soon.


  1. wow crazy day

  2. This isn't surprise good news but I have to give credit to Dre signing not just Kendrick, but taking the whole Black Hippy crew without leaving anyone out, because those guys have been a loyal team on top of their game before Dre started getting involved in them, and the best thing for WC hip-hop is for them to stay a loyal team to resurrect Aftermath as a new era of artists.

    I was thinking of the years when Dre and Suge established Death Row and ended up signing Snoop and Nate, but for whatever reason Dre left out Warren G from a signing, even though all three guys were discovered and began as the group 213, not to mention Warren was Dre's own stepbrother. Where was the loyalty there, and what sort of loyalty would it look like had Kendrick jumped from TDE to Aftermath to leave behind the guys that built their label together? Glad mistakes like that weren't repeated, and who knows if it was Kendrick or Dre that insisted all four guys were signed to a major Aftermath/Interscope deal, but this is great news for the WC if all four do keep up what they've started and stay away from the curse that has kept way too many talented artists locked in limbo and left with ruined careers. Dre needs to finish Detox not just for himself, but to finally free himself, his label, and his focus to get these Black Hippy guys out there to take hip-hop back. Schoolboy Q's Habits and Contradictions was the dopest shit I've heard in a long time.