Kendrick Lamar discusses the new video for his single “The Recipe,” and also gives some info on his next single…
Back in April, Kendrick Lamar released his breezy Dr. Dre-assisted
single “The Recipe.” In the months since, it’s been steadily gaining
momentum, earning spins on radio and hitting No. 51 on the Billboard
R&B/Hip-Hop charts. Now, the song is about to get another boost, as
K. Dot and Dre just wrapped up shooting the new video for the Scoop
Deville produced cut.
“It’s exactly what the song was talkin’ about,” the Compton native
said of the upcoming visuals last night (June 4), shortly before playing
to a packed crowd at a free event in New York City put on by HTC and
VEVO. “Me and Dre was just wanting to have fun, really. Some beautiful
women, some beautiful views of the city, skyline. A few of the
homies—you know you gotta have Top Dawg. Just having fun and bringing
that whole feel of L.A. love back.”
The 2011 XXL Freshman said that the video is in the editing process, and fans can expect it in two to three weeks.
Even with the success of the song, though, Kendrick promises that
it’s just an appetizer for what’s to come. “I look at it as one of them
introduction singles, not like a single-single,” he continued. “I didn’t
wanna jump out there with one of them big, over the top, crossover
joints like that. I wanted to stick with what I’ve been doing. That song
is not far from ‘P&P,’ ‘A.D.H.D.’ It’s still got that feel. I just
wanted to warm it up. It’s exceeding expectations, which is a good
thing, just to build up for the next record.”
As for that next record—which he said will likely drop next month—the
Interscope signee hinted that it would be more grandiose sounding than
some of his other stuff, but he’ll still remain true to his core. Not
crossover being not from what I usually do, but just a big, big song.
Still be me. That’s the best part. I found that balance and that fine
line of still doing what I love to do.”—Adam Fleischer (@AdamXXL)
source - http://www.xxlmag.com/news/2012/06/kendrick-lamar-says-the-recipe-video-due-in-three-weeks-next-single-possibly-within-the-month-video/
I swear to god if aftermath fucks up kendrick's debut lp somehow i will loose all respect for that label.
ReplyDeleteI doubt that will happen if only because Kendrick was on top of his game way before Dre came into the picture. He has his own label, support, fans, producers, and buzz. He doesn't need Dre. The others who ended up in Aftermath purgatory were dependent on Dre to pull them up in the first place and/or Interscope didn't support them enough to put some money behind them.
ReplyDeleteKendrick's LP is coming, that I'm counting on, with or without any Dre production. If anything, Dre is simply a hanger-on attached to Kendrick.