Saturday, 29 August 2009

DJ Age Releases Star Studded Volume 2 Of Dr Dre Mixtape Series "Detox Chroniclez"

World reknown mixtape specialist, DJ Age is back with his latest offering, entitled "Detox Chroniclez Vol.2", which features exclusive unreleased tracks from the long awaited Dr. Dre Detox album.

The second instalment of DJ Age's popular mixtape series, "Detox Chroniclez Vol.2" contains production, blends, remixes, and guest features from Ludacris, Eminem, 50 Cent, Snoop Dogg, Bishop Lamont, Xzibit, and more. A must have for all Dr. Dre fans anticipating the massively hyped album, Detox.

DJ Age first stepped into the DJ game in late 1995 aged 15, after growing up listening to the likes of N.W.A, Public Enemy, LL Cool J & Ice-T. To date Age has released more than 60+ mixtapes and sold mixes in clubs, retail stores, streets of California & Sydney Australia.

Now an offical part of Jazzy D's 'Jazzy Management' roster & 'Jazzy DJ's'. DJ Age's successful work has given him the opportunity to work with more mainstream artists/labels, giving artists a catalyst to reach international listeners.

DJ Age "Detox Chroniclez Vol.2" is available now for free at

Tuesday, 25 August 2009

The D.O.C interview - discusses Detox

Raptalk.Net: And I imagine your talking about Detox. Is it possible that the surgery process may be over with in time to land you a verse on Detox?

The D.O.C.: Hell no. Hey, we’re trying to be done with this record by November.

Raptalk.Net: Wow! This record should be done by November?

The D.O.C.: That’s right. I think we have enough songs right now but Dre is Dre, you know. Will be doing it until he gets the 12 that he is in love with. But I do think we have enough right now. I don’t think he’s putting it in as hard right now which makes me believe that we have pretty much what we need. So now we have a 3 month window to fuck around.

Raptalk.Net: So would you say at this point in the entire recording process, were as close to having Detox finished as we’ve ever been?

The D.O.C.: Oh yeah. This guy has really great music and it’s some cool shit, but it’s up to him. I think they just started promotion for the Slim the Mobster record. I’m not sure but somebody hit me over the web and said they heard that they finally started promoting the Slim the Mobster so if Slim is coming, I don’t think Dre will be that far behind him.

Raptalk.Net: Is it true that Mel-Man has made some recent contributions?

The D.O.C.: I don’t know. I’d be speaking out of turn if I said yes or no. I don’t know.

Raptalk.Net: How do you think “the team” putting together this album compares to that of the “2001” team that included Hittman, Eminem, Knoc-turn’al, DPG, Xzibit and so on?

The D.O.C.: Wow, that’s a pretty good question.

Raptalk.Net: Thank you.

The D.O.C.: It’s different because every album is different. It was a different album from Straight Outta Compton to Niggaz4Life because (Ice) Cube was missing even though the nucleus was the same. It was a totally different feel when he was making it. This is a Dr. Dre album – this is probably more of a Dr. Dre album than motherfuckers have ever really got in the past. It’s a lot more of Dre in front. I think for his last album, that’s pretty up and above.

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Wednesday, 12 August 2009

HP and Dr Dre plan new 'digital music ecosystem'

by Greg Sandoval

A new alliance between hip-hop impresario Dr. Dre, Interscope Chairman Jimmy Iovine, and computer maker Hewlett-Packard aims to save digital music.

No, this is not an attempt to fix the record industry's business woes. The goal is to lift the sound quality of the too-often tinny tunes squeaking out of our ear buds, and it's an ambitious plan nonetheless. HP will release premium-priced laptops, headsets, and software featuring the "Beats by Dr. Dre" brand sometime this fall, music industry sources with knowledge of the offering told CNET News.

In an interview last week, Iovine declined to discuss HP or any other company that may be involved. He confirmed, however, that he and Dr. Dre are part of a plan to reconstruct the entire "digital music ecosystem" from the sound file to the computer and culminating with high-end headsets.

Iovine downplayed the potential for the group's efforts to compete with Apple. The man who discovered rapper Eminem, said he enjoys an excellent relationship with Apple CEO Steve Jobs. In addition, the partnership would love to join forces with Apple and other consumer electronics companies, according to a source close to the company. That said the plan has all the markings of an attempt to lure away those Apple fans who possess a discerning ear. Audiophiles have long lamented the dropoff in sound quality brought on by the onset of digital music.

"We have to fix the entire chain," Iovine told CNET News. "Our position is to go to all the sources and try to improve sound and educate people...We can't put anything weak in the line. Whoever puts out things that sound bad shouldn't be as cool as something that sounds great."

There's room for competitors to take on Apple by offering consumers better sound quality, according to Richard Shim, an analyst with research firm IDC. But he added that those who try it might struggle to move beyond the niche audiophile market.

"There is always an opening," Shim said. "The question is how do you take a doggy door and turn it into a garage door? How do you take something that has a small audience (the market for high quality sound) and push it out to the mainstream."

Studies by the NPD Group show that there are people willing to pay a premium for equipment and software that produce more lifelike music, said NPD analyst Russ Crupnick. But the research also indicates the majority of consumers are satisfied with their Apple earbuds and iTunes songs, which are now available at 256 kbps, he said.

"Listening habits have sort of changed," Crupnick said. "If I'm spending all my time on Facebook and listening to Dr. Dre's music in the background, it's not so important that it be the best."

For HP, the partnership with Dr. Dre is part of a recent marketing trend that has seen the company cozy up to celebrities.

"HP is working to be more visible with influencers and they've been tying themselves to celebrities," said Shim, who cited the collaboration between HP and fashion designer Vivienne Tam on a mini notebook that debuted in September 2008. "In this case, HP was able to charge a premium for a low-end product. This is unique for the PC industry. It's consistent with their marketing strategy."

PC makers are following the lead of the automobile industry by shaping their sales pitch around a consumer's lifestyle, according to Shim. "Up to now, it's all been about speeds and feeds and low costs," he said. "However, now their approach has to mature. They have to attach brand awareness and emotion as well as practical use to reach a greater part of the mainstream audience."

It's not tough to see how HP and Dr. Dre can help one another. HP will lend the "Beats by Dr. Dre" credibility among hard-core sound enthusiasts. In exchange, Dre, who has produced hit albums for Snoop Dogg, Eminem, and 50 Cent, transfers to HP laptops some of his street cred with a younger generation of music fans and computer buyers. Who can argue that Iovine and Dr. Dre don't know high quality sound?

For the music industry, promoting better-sounding tunes is a means to have greater say in how digital music is packaged and sold.

It's a way to take back some control and the big labels want to promote high-quality audio as a new specification. They want to come up with a single standard that sticks.

Iovine said that he and Dr. Dre's efforts are not based on any attempt to save the music industry.

"I just want our product to sound better," Iovine said. "The record business committed many, many mistakes in the last 10 years, and I'm right in there. One of them was letting its product get degraded. It's one thing to let it get stolen, it's another to allow it to be degraded because then you really don't have a games and TV quality are getting better and the quality of our work is getting lower. If that happens, then music will become disposable. That's something we can fix."

The gear produced by Dr. Dre and Iovine doesn't appear to come from some vanity project by would-be celebrity entrepreneurs. Dr. Dre and Iovine enlisted such artists as Pharrell,, and Gwen Stefani for coming up with the right sound and design of the Beats By Dr. Dre headphones, built by Monster Cable. Together they produced the "Tour" in-ear headphones that were rolled out last January and have since received critical success.

"Monster Cable's headphone collaboration with Dr. Dre, the Beats, surprised us with their musical prowess back in August," wrote Slashgear last December. "While celebrity endorsements tend toward the cheesy, and Monster's products toward the over-priced, we weren't expecting much; in actual fact, they proved impressively capable."

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